History and background to the Dell Technologies Management Challenge
The annual Duke of Edinburgh (“DofE”) Wales Corporate Adventure Race had taken place annually in either the Brecon Beacons or Snowdonia since 2006. This competitive event has always attracted a loyal following of a ‘blue chip’ corporate client base e.g. Toyota, PwC, Legal & General etc
In 2013, Defier Ltd acquired the event and improved format based on past competitor feedback which has involved additional investment in marketing and development of the event.
In 2014 Dell become a title sponsor and strategic partner of the Management Challenge. In 2015 this agreement was extended for a further 3 years until 2017. Dell Technologies as Title Sponsors, have subsequently been joined by a portfolio of Associate Sponsors to include Microsoft, Ordnance Survey, Welsh Government, Autotask and LinkedIn.
In 2019 leading events delivery organisation Run 4 Wales added the Challenge to its portfolio of world-class mass participation events. The team behind events such as the Cardiff University/Cardiff Half Marathon will use extensive experience of staging mass participation events to take the Challenge to another level.