History and background to the DellEMC Management Challenge

The annual Duke of Edinburgh (“D of E”) Wales Corporate Adventure Race had taken place annually in either the Brecon Beacons or Snowdonia since 2006. This competitive event has always attracted a loyal following of a ‘blue chip’ corporate client base e.g. Toyota, PwC, Legal & General etc

In 2013, Defier Ltd acquired the event and improved format based on past competitor feedback which has involved additional investment in the marketing and development of the event.

In 2014 Dell become a title sponsor and strategic partner of the Management Challenge. In 2015 this agreement was extended for a further 3 years until 2017. DellEMC as Title Sponsors, have subsequently been joined by a portfolio of Associate Sponsors to include Microsoft, Ordnance Survey, Welsh Government, Autotask and LinkedIn.

In 2019 leading events delivery organisation Run 4 Wales added the Challenge to its portfolio of world-class mass participation events. The team behind events such as the Cardiff University/Cardiff Half Marathon will use extensive experience of staging mass-participation events to take the challenge to another level.



The DellEMC Management Challenge is a unique 4 dimensional competitive event aimed at optimising team performance and to better the outcomes for those less fortunate in our society. A team, comprising of 6 and 1 Team Enabler, will participate in:

1. A 2 day Adventure Race (canoeing, mountain biking, running, hiking, map reading)
2. Leadership and management development, including world-renowned speakers
3. Senior level Networking opportunities and forums
4. Charity development and fundraising activities

Defier, along with its title sponsor partner DellEMC, has enhanced the format in order to deliver greater collective business benefits and competitive advantages to participating teams and companies. In doing this, a great deal of care has been taken not too veer away from a successful format that generates considerable benefits and goodwill.