Event Theme


Dell Technologies and the Run 4 Wales (R4W) event team consider sustainable development and the fight against climate change the most urgent issue we face today.

So that’s why this year’s event theme of sustainability will allow teams the space to not only tackle the challenges out in the hills, but also fight climate change and protect the natural cycles which sustain and protect our way of life.

The Coronavirus pandemic has brought into sharp focus how reliant we are on a functioning globalised world of business, and most importantly, how interconnected we are to the health of our natural world.

Destroying our environment is likely to lead us into an “an era of pandemics”, so following the UN Climate Change Conference in Glasgow, businesses, governments and technology have a vital role in meeting the targets set out in the 2015 Paris Climate Accord or limiting global temperature rises to 1.5°.

With global temperature rises already over 1° the challenge is to change course quickly and effectively before time runs out.


What is sustainability?

As defined by the UN and their 17 sustainable development goals, Sustainability is: “a paradigm for thinking about the future in which environmental, societal and economic considerations are balanced in the pursuit of an improved quality of life. For example, a prosperous society relies on a healthy environment to provide food and resources, safe drinking water and clean air for its citizens.”

Global population is set to reach 9 billion by 2038 with the global middle class growing from 2 billion to 4.9 billion.

An intensified worldwide exchange of money, goods, people and culture puts strain on our planet with 50% more energy, 40% more water and 34% more food being used globally by 2030. Raw materials are being used faster leading to greater strains on climate, health and wellbeing, biodiversity, and human rights.


What can business do?

Our economic model needs to become more cyclical – reflecting natural cycles – in order to protect already exhausted planetary boundaries and changing behaviours to consider how resources are used and how enhanced legislation and legal penalties should be used for those who exceed defined limits.

Business has a responsibility to balance purpose and profit, with many organisations becoming certified B-Corporations in order to build credibility and trust from customers and employees.

Sustainability is the state or condition we need to aspire to, and business and digital technology has a very important part to play in achieving this goal.


Management Challenge Case Study

A case study dask will form a part of the event weekend, with a Management Challenge task communicated with teams as the event weekend approaches. It will provide an opportunity to address a challenge related to the event theme and take back the learning to benefit your organisation.