About Us

Run 4 Wales is one of the UK’s leading mass participation event delivery organisations, and possesses a collective passion for competitive endurance events and using sport as an enabler for organisational and leadership development.

The organisation is focused on the continued success and the development of the Dell Technologies Management Challenge delivering business benefits to competing clients and the support of their partner charities.


History and background to the Dell Technologies Management Challenge

The annual Duke of Edinburgh (“DofE”) Wales Corporate Adventure Race had taken place annually in either the Brecon Beacons or Snowdonia since 2006. This competitive event has always attracted a loyal following of a ‘blue chip’ corporate client base e.g. Toyota, PwC, Legal & General etc

In 2013, Defier Ltd acquired the event and improved format based on past competitor feedback which has involved additional investment in marketing and development of the event.

In 2014 Dell become a title sponsor and strategic partner of the Management Challenge. In 2015 this agreement was extended for a further 3 years until 2017. Dell Technologies as Title Sponsors, have subsequently been joined by a portfolio of Associate Sponsors to include Microsoft, Ordnance Survey, Welsh Government, Autotask and LinkedIn.

In 2019 leading events delivery organisation Run 4 Wales added the Challenge to its portfolio of world-class mass participation events. The team behind events such as the Cardiff University Cardiff Half Marathon and Velothon Wales will use extensive experience of staging mass participation events to take the Challenge to another level.

In 2021, Dell Technologies extended their title sponsorship agreement for 3 years and Run 4 Wales announced an exciting new venue for the event, which will move from Libanus to Hay-on-Wye in the Brecon Beacons National Park.


Management Team

Steve Brace
Head of Event Delivery
Run 4 Wales

Steve is a former long-distance runner from Wales, who has represented Great Britain at two Olympic Games and is winner of the Paris and Berlin Marathons. He heads up the event delivery function at Run 4 Wales, which from 2019, has owned and operated the Dell Technologies Challenge in partnership with founder Hywel Loveluck. 

Run 4 Wales is a not for profit social enterprise and charitable trust set up to promote, manage and deliver major sporting events in Wales. It’s portfolio of events include the Cardiff University Cardiff Half Marathon, VELOTHON Wales and now the Dell Technologies Management Challenge. 

Run 4 Wales are using their considerable expertise and infrastructure to support the expansion and further development of the event.

Tom Partridge 
Race Director
Dell Technologies Management Challenge

Tom is a very experienced Outdoor Activities professional. He is Director of Outdoor Activities at the highly acclaimed United World Colleges, St Donats. Tom’s passions include Caving, Mountaineering and Triathlon, to include completing Ironman Wales in 2012.

Tom is responsible for:

  • Design of the adventure race stages
  • Executing the 2 day Adventure Race plan
  • Management and co-ordination of race and safety marshalls
  • Competitor and Team liaison
  • Rules and safety compliance
  • Risk,health and well-being of competitors
  • Timekeeping and results



Hywel Loveluck
Dell Technologies Management Challenge 

Hywel is an experienced business leader with a sound track record of developing and implementing successful strategies in the corporate and start-up businesses operating, both at European and UK level. Well versed in evaluating situations, formulating plans, managing teams to effect change right through to implementation.

Hywel continues to support Run 4 Wales in the delivery and development of the event.