About Us

Run 4 Wales is one of the UK’s leading mass participation event delivery organisations, and possesses a collective passion for competitive endurance events and using sport as an enabler for organisational and leadership development.

The organisation is focused on the continued success and the development of the Dell Technologies Management Challenge delivering business benefits to competing clients and the support of their partner charities.


History and background to the Dell Technologies Management Challenge

The annual Duke of Edinburgh (“DofE”) Wales Corporate Adventure Race had taken place annually in either the Brecon Beacons or Snowdonia since 2006. This competitive event has always attracted a loyal following of a ‘blue chip’ corporate client base e.g. Toyota, PwC, Legal & General etc

In 2013, the event became the Management Challenge and in 2014 Dell become a title sponsor and strategic partner. In 2015 this agreement was extended for a further 3 years until 2017. Dell Technologies as Title Sponsors, have subsequently been joined by a portfolio of Associate Sponsors to include Microsoft, Ordnance Survey, Welsh Government, Autotask and LinkedIn.

In 2019 leading events delivery organisation Run 4 Wales added the Challenge to its portfolio of world-class mass participation events. The team behind events such as the Cardiff Half Marathon and Velothon Wales has used its extensive experience of staging mass participation events to take the Challenge to another level.

In 2021, Dell Technologies extended their title sponsorship agreement for 3 years and Run 4 Wales announced an exciting new venue for the event. It moved from Libanus to Hay-on-Wye in the Bannau Brycheiniog / Brecon Beacons National Park.


R4W Team

Run 4 Wales is a not-for-profit social enterprise and charitable trust set up to promote, manage and deliver major sporting events in Wales. It’s portfolio of events include the Principality Cardiff Half Marathon, ABP Newport Marathon Festival and now the Dell Technologies Management Challenge.

The Run 4 Wales Team are using their considerable expertise and infrastructure to support the expansion and further development of the event.

Steve Brace
Head of Event Delivery at Run 4 Wales

Steve is a former long-distance runner from Wales, who has represented Great Britain at two Olympic Games and is winner of the Paris and Berlin Marathons. He heads up the event delivery function at Run 4 Wales, which from 2019, has owned and operated the Dell Technologies Management Challenge.

Gareth Ludkin
Project Manager at Run 4 Wales

Gareth is the Head of Sustainability at Run 4 Wales and works across our portfolio of mass participation events. He is the Project Manager for the Dell Technologies Management Challenge and is responsible for:

  • Design of the adventure race stages
  • Executing the 2 day Adventure Race plan
  • Management and co-ordination of race and safety marshalls
  • Competitor and Team liaison
  • Rules and safety compliance
  • Risk, health and well-being of competitors
  • Timekeeping and results



Hattie Jardine
Team Manager at Run 4 Wales 

Hattie is a Partnerships Manager at R4W and looks after key accounts. She is a Team Manager for the Dell Technologies Management Challenge and will be your day-to-day contact for all things related to your event experience including getting you registered and prepared for the event.