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Cardiff Business School Announced As Event Sponsor for Dell Technologies Management Challenge

Cardiff Business School will be at the centre of an action-packed weekend of physical team challenges in the Brecon Beacons at the Dell Technologies Management Challenge later this week.

Continue reading “Cardiff Business School Announced As Event Sponsor for Dell Technologies Management Challenge”

Aussie Grit Apparel On Board As Performance Clothing Partner

We’re excited to announce that our performance clothing partner, Aussie Grit Apparel, are sponsoring our Mountain Run and Bike Sprint Challenges over the weekend. As the company is the brand-child of former Australian F1 driver Mark Webber, they cannot wait to see your best times!

On each day, every member of the winning team in the Mountain Run and Bike Sprint challenges will receive a top and bottom of their choice; be it Aussie Grit Apparels award winning running shorts, paired with a performance t-shirt for the winners of the Mountain Challenge or their Best In Test bike shorts and a waterproof light gilet for the Sprint Challenge winners on the Sunday. The choice is yours!

Aussie Grit Apparels range of performance run and bike clothing is the perfect kit to wear for the Dell Management Challenge; from their 20k / 20k waterproof and breathable Focus running jackets (that meet our kit requirements) to their outstandingly comfortable bike shorts, which as are designed for multi-day endurance events (they’ve been worn during The Tour Divide, Leadville 100 and – most recently – The Silk Road Mountain Race), whilst being lightweight (with a slim, award winning pad) enough to be worn all day whatever the activity; be it walking, running and – of course – cycling.

Please check out their award winning range here, and all entrants to the Dell Management Challenge can receive 15% off their orders by using code MGMT15 at checkout.

Aussie Grit Apparel will also have their gear for sale at HQ on the Friday and Saturday of the event.

Dell Technologies Management Challenge added to world class Run 4 Wales portfolio

Leading events delivery organisation, Run 4 Wales, has now added the innovative Dell Technologies Management Challenge to its portfolio of world class mass-participation events.

The team behind the Cardiff University/Cardiff Half Marathon and VELOTHON Wales will venture into the corporate sector for the first time to apply their event expertise into the exhilarating two-day event.

More than 30 of the world’s best known brands will battle it out in the wilds of the Brecon Beacons in a unique competitive event aimed at optimising management team performance whilst raising thousands for charity.

The Dell Technologies Management Challenge begins with a bang as teams of six take on the challenging 10 stage adventure race consisting of running, cycling, hiking and canoeing across the beautiful and brutal landscape.

Once the battle of the Beacons is complete, senior management teams from the global  companies will then take part in a real life problem solving challenge, where all submissions will go directly to a charity in need of their help.

More than £50,000 was raised for the Prince’s Trust last year, but that benchmark looks set to be smashed by teams from the likes of Dell, LinkedIn, AB Foods and Wells Fargo, who will be supporting Action for Children in 2019.

Run 4 Wales Chief Executive Matt Newman said: “We are delighted to come on board with the Dell Technologies Management Challenge and use our extensive experience of staging mass-participation events to take this corporate event to another level.

“This event brings together global leaders, such as Dell, Microsoft, LinkedIn, GE, Wells Fargo and major welsh based organisations such as Welsh Water, Aston Martin, Circle IT, South Wales Fire and The Police, and unites them through physical activity.

“Run 4 Wales has already a maturing corporate client base, but the Management Challenge will accelerate our efforts and presence within the corporate market.”

The event offers an unrivalled professional networking environment before inspirational speakers take centre stage to pass on the tales of their own personal battles. Previous speakers have included Greg Searle, Chrissie Wellington and Baroness Tanni Grey-Thompson. In 2019, the event will focus on Mental Health with a keynote speech from Alex Danson MBE – a gold winning Olympian and one of the finest hockey players Britain has ever produced.

Hywel Loveluck, CEO of Dell Technologies Management Challenge said: “Both Matt and I have taken our time to understand our respective business model and clients and have been patiently developing our plans in parallel over the last 12 months.

“Run 4 Wales’ considerable expertise and infrastructure will support the expansion of the management challenge as well as, indue course, complementary events around running, cycling and triathlon for the corporate market.

“I am genuinely excited to be joining Matt and his team and focusing on strategy and our client relationships – especially our strategic partner of four years Dell Technologies. I am extremely grateful to Claire Vyvyan and her leadership team who have been instrumental in the success and growth of the Management Challenge.”

Team building, networking and charity are at the core of the Dell Technologies Management Challenge, with each individual leaving the heart of Wales with a powerful sense of achievement and contribution as well as experiencing the magic of the Brecon Beacons.

Claire Vyvyan, Commercial Senior Vice President of Dell Technologies UK And Ireland, said: “The Dell Technologies Management Challenge is a unique and flagship event in the calendar of Dell, its partners and its valued clients. We have an excellent relationship with Hywel and his team and look forward to working with Matt and Hywel and the enlarged team over the next few years to expand and grow the event to the benefit of all stakeholders including our partner charities.”

Dell EMC extends its sponsorship of the Management Challenge


Chrissie Wellington OBE - keynote speaker for 2017 Dell EMC Management Challenge
Chrissie Wellington OBE, 4x World Champion Ironman Triathlete and 2017 Keynote speaker

Dell EMC has extended its partnership and sponsorship of the annual Management Challenge, run by CEO and founder Hywel Loveluck, who said:

“We are very grateful for the support of the senior leadership at Dell EMC over the last 4 years and their involvement in evolving the format in to such a unique event. We look forward to working with Claire Vyvyan and Dayne Turbitt and their leadership teams, with our clients, our associate sponsors that include Microsoft Office, LinkedIn, Ordnance Survey, Secureworks, RSA, VMware, our channel partners and customers of Dell EMC, to continue delivering this fantastic event”.

The event is now a well-established and unique occasion for 25-30 senior executive teams of 6, from leading Global and UK corporates such as GE, Wells Fargo, AB Foods, Dawnus etc.

It’s a 4 dimensional competitive event held annually over 2 days in the Brecon Beacons, aimed at optimising management team performance and delivering positive charitable outcomes:

1      Adventure Raceinvolving canoeing, mountain biking, running, hiking.

2      Management Development, the team’s management skill is tested with a real ‘live’ charity case study problem, which is completed in parallel to the Adventure race.

3      Senior level Networking opportunities and forums

4      Charity development and fundraising activities – 2017 charity partner is The Prince’s Trust.

The 2017 event theme is #Collaboration and this year’s event will  feature the legendary Ironman Triathlete Chrissie Wellington OBE as its keynote speaker (see attached picture). Chrissie is a 4x World Champion and World record holder and will provide a unique insight into her professional sport, the preparation, the competing and importance of #Collaboration in her sporting, campaigning and professional life.

Claire Vyvyan, Senior Vice President VP Dell EMC UK & Ireland Commercial said:

“All of us at Dell EMC are excited to be continuing our involvement with this unique contest. We look forward to welcoming everyone to this year’s event for another highly rewarding weekend. Collaboration is a very relevant theme in our business and it will be fascinating to hear Chrissie’s insight into how it combined with strategy and a winning mind-set play a crucial role in the path to success’

Dell Management Challenge key note speaker enters Guinness World Records

Five years after completing his record setting 737 Challenge, Richard Parks has been officially recognised as a Guinness World Records title holder in the new category of ‘Fastest completion of the Explorer’s Grand Slam (Last Degree) by a male’.

In 2011 Richard became the first person to climb the highest mountain on each of the world’s seven continents and stand on all 3 poles (North Pole, South Pole and summit of Everest) in the same calendar year, completing his 737 Challenge in less than 7 months.

Many thought that achieving it was impossible within a calendar year, however this new record was a game changer in the climbing of the seven summits and sparked a wave of adventurers wanting to emulate Parks’ feat.

Today, Richard received his official Guinness World Records certificate for ‘Fastest completion of the Explorer’s Grand Slam (Last Degree)’ by a male.

He stated; “To be recognised as an official Guinness World Records title holder is a wonderful honour, but what is equally special to me is that a new category was created to mark my record.” Read more




Two Ordnance Survey teams podium at the Dell Management Challenge 2015

Two teams from Ordnance Survey achieved first and third place respectively at the 2015 Dell Management Challenge, second place was awarded to a very competitive team from GE Aviation.

  • The winning team for the charity fundraising prize was Ingram Mircro, raising over £5,000.
  • The winner for the Team Enabler prize, sponsored by vmware,  was Kasia Motel (representing Team Kelway).

The first prize was provided by Associate sponsors Cambridge Judge Business School Executive Education, one of the world’s leading business schools. The prize, worth over £15,000, comprised of 7 places at the highly acclaimed Executive Education 2 day open enrolment programmes for senior and middle managers

The theme of the 3 day Challenge held in Brecon Beacons, Wales (25-27 September 2015) was #TeamOptimisation. The Challenge involved 26 teams of 7 senior executives from leading UK and Global organisations, who participated in:

  • A challenging 3 day Adventure Race involving running, canoeing, cycling, orienteering and hiking
  • Management development featuring Dell UK CEO Tim Griffin, Olympian Greg Searle MBE and Cambridge Judge Business School’s team management expert- Dr Andreas Richter
  • A Management task to benefit three beneficial charities – Action for Children, Clic Sargent, Transformation Trust

The event also served as an excellent networking forum and one of the key highlights were all the teams raising just under £30,000 for the three charities as well as delivering invaluable management solutions for the charities in question.

Complementing Dell as Title Sponsors/ Strategic partner was a partnership with six Associate Sponsors including LinkedIn, Cambridge Judge Business School Executive Education, Ordnance Survey, Microsoft, vmware and Welsh Government.

Pictures: (photo gallery available on

Led by Team Captain’s Peat Allan (Winning team) and James Crawford (Third place team) – the two podium teams from Ordnance Survey 



Keynote speaker – Greg Searle MBE

Dell Management Challenge - Brecon - Friday  25th September 2014 - Wales </p><br /><br />
<p>© - Please Credit: Ian Cook - Fotowales