Management team

Dell EMC Management Challenge is a leadership development organisation comprising of a team with extensive experience of providing solutions to leading UK and Global organisations.

The team possess a collective passion for competitive endurance events and using sport as an enabler for organisational and leadership development. As a management team we are very focused on the continued success and the development of this event, delivering business benefits to competing clients and the support of their partner charities.

Hywel Loveluck
CEO/Founder
Dell EMC Management Challenge 

Hywel is an experienced business leader with a sound track record of developing and implementing successful strategies in the corporate and start-up businesses operating, both at European and UK level. Well versed in evaluating situations, formulating plans, managing teams to effect change right through to implementation.

A commercial leader who possesses exposure to consulting and turnaround as well as having established and grown a number successful start-ups into mature and profitable enterprises. He recently sold his financial brokerage business Chaseblue to focus on the success and growth of Dell EMC Challenge as well ProPractices, a transaction advisory business which specialises in the medical sector

Hywel is responsible for the  overall event format, sponsor management and client engagement.

Tom Partridge 
Race Director
Dell EMC Management Challenge

Tom is a very experienced Outdoor Activities professional. He is Director of Outdoor Activities at the highly acclaimed United World Colleges, St Donats. Tom’s passions include Caving, Mountaineering and Triathlon, to include completing Ironman Wales in 2012.

Tom is responsible for:

  • Design of the adventure race stages
  • Executing the 2 day Adventure Race plan
  • Management and co-ordination of race and safety marshalls
  • Competitor and Team liaison
  • Rules and safety compliance
  • Risk,health and well-being of competitors
  • Timekeeping and results

Steve Brace
Head of Event Delivery
Run 4 Wales

Steve is a former long-distance runner from Wales, who has represented Great Britain at two Olympic Games and is a former winner of the Paris and Berlin Marathons. He heads up the event delivery function at Run 4 Wales, which from 2019 has owned and operated the Dell EMC Challenge in partnership with Hywel.

Run 4 Wales is a not for profit social enterprise and charitable trust set up to promote, manage and deliver major sporting events in Wales. It’s portfolio of events include the Cardiff University/Cardiff Half Marathon, VELOTHON Wales and now the Dell EMC Management Challenge. 

Run 4 Wales will apply their considerable expertise and infrastructure to support the expansion of the event.