Press release: A dynamic Welsh company partners with Dell and Welsh Government

A dynamic young Welsh company, Defier, has forged strategic partnerships with some of the world’s largest and most influential technology companies namely Dell and LinkedIn well as establishing an enviable client base of leading global brands to include Microsoft, GE, Intel, PwC,  VMware, Associated British Foods as well as Welsh based Certus Technology Group, IQE and Circle IT.

Defier is owned by its Founding Chairman Hywel Loveluck. He and his team operate the highly acclaimed Dell Management Challenge hosted annually in Brecon Beacons National Park (25-27 September 2015). Complementing Defier’s strategic partnership with Dell are sponsor partnerships with LinkedIn, the world leading University of Cambridge Judge Business School Executive Education, Ordnance Survey and  Welsh Government.

The Dell Management Challenge is a unique 4 dimensional competitive event involving teams of 7 corporate executives aimed at optimising management team performance and delivering positive charitable outcomes comprising:

  1. Two day Adventure Race involving teams competing in challenges to include canoeing, mountain biking, trail running/ hiking, navigation )
  2. Management development including learning and development delivered by renowned   Cambridge Judge Business School Executive Education and  Olympic icon Greg Searle MBE
  3. Charity challenge – to include a Management case study task and fundraising to benefit 3 partner charities.
  4. Senior level networking forum

Said Tim Griffin, CEO of Dell UK,

“We are delighted to extend our title and strategic sponsorship of the Dell Management Challenge with Defier. Hywel and his team deliver a unique competitive learning and development experience for our clients and partners to enjoy and benefit. Along with Defier, we are also excited about our research and development partnership with Cambridge Judge Business School Executive Education and the positive outcomes their efforts will deliver to our partner charities. Last but by no means least, we very much look forward  to progressing our commitment and partnership with the Welsh Government to include developing this annual event over the next three years”.

Welsh Government Economy Minister Edwina Hart said: ” Hosting this prestigious event in Wales provides a great opportunity to promote what Wales has to offer from a tourism and business perspective.

“Teams from leading global and UK corporate brands will be participating and bringing around 300 senior leaders to Wales from companies working across a number of our priority sectors. This tried and tested format involves competitive sporting activities, management development and charitable challenges that create the perfect environment and opportunity to network,  meet potential inward investors and talk business.

 “I am delighted that a number of Welsh Government Anchor companies are participating and wish all the teams every success

Said Rhys Williams, Government and Business Relations Leader at GE Aviation Wales,

“Our organisation has been supporting the Dell Management Challenge for a number of years and indeed our team came second in 2014! The format has evolved considerably over recent years as has the quality of the competition and business benefits delivered to participants. Our 2015 team are very much looking forward to improving on last years position  as well as supporting Duke of Edinburgh Awards in Wales, which is our nominated event charity”.

Said Hywel Loveluck, Chairman of Defier

“ We are thrilled to extend  our partnership with Dell  as well as our other new partnerships  established in 2015 including Welsh Government. Our 2015 event theme is #TeamOptimisation. Team members will get to understand the underlying principles of #TeamOptimisation and gain a  unique insight from Olympian Greg Searle MBE and also be part of a fascinating Cambridge Judge Business School Executive Education research project on the theme. The team outcomes will involve applying collective  learning in the Team Adventure Race and Management Task to benefit themselves, their returning organisations and partner charities.

Finally we wish to thank the Cambridge Judge Business School Executive Education for donating the prize for Winning team  who will win 7 Executive Education 2 day courses worth circa £15,000 at the business school”.



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